We’d love to discuss how we can help fuel the next stage of growth for your organization.
We’re always looking for talented data scientists, analysts, engineers, and visualization specialists to join our team.
Our service offering is designed for clients looking to ramp up the data sophistication of their organization or augment an in-house data team. We act as a strategic partner to our clients, identifying how to generate the most value from data initiatives as quickly as possible, while creating a roadmap for long-term growth.
Our offering includes:
Many organizations continue to view their customer data as a monolithic whole, using the average performance of all customers when calculating KPIs. But steering the behavior of all customers is extremely challenging. By segmenting customers into groups with similar behaviors and attributes, taking targeted actions and measuring incremental performance changes becomes dramatically more accessible and effective. Creating a virtuous cycle of targeted optimization and growth quickly becomes a reality, and the impact of decisions becomes clearer than ever.
Customers can be segmented using the dimensions most relevant to a given organization. For example, a retailer may segment by purchase frequency and average spend; a publisher by visit frequency and volume of content consumed; or an NGO by engagement time and donation amount. Product or content preferences, demographics, affinities, purchase intent, and other quantifiable attributes can also be used for segmentation.
To learn more about behavioral segmentation, read How Data-Driven Customer Segmentation Can Lead to a True Single Customer View – or contact us to discuss how this tactic may be relevant to your organization.
We'd love to discuss which of these services are most relevant and how they can create growth for your organization.