Thinking & Insights

A selection of our latest ideas, notes, and commentary.

More than every job in NY+TX+FL+NJ combined. Or more than every job in 29 smaller states taken together. Here’s a simple visualization from the Aviary team showing how many entire states’ worth of jobs are needed to add up to number of new unemployment claims filed in the eight weeks since the Coronavirus crisis began. 

by Andy Myers
by Andy Myers

Understand the underlying behaviors that your customers exhibit so that you can better cater to their needs, talk to them in a more relevant way, and know what actions to take to shift that behavior in a positive direction.

And where better to get that understanding than from the data you likely already own?

by John Kaminsky
by John Kaminsky

You’re already storing data — about your customers, operations, financial performance — which tells stories you’re not seeing. Stories of risks and opportunities which are currently unexplored by your smart, well-intentioned team. How can your data help uncover these hidden factors?

by John Kaminsky
by John Kaminsky

Many organizations struggle to unlock the full potential of their data. There’s a desire to do more, but obstacles keep blocking the path — talent shortages, historical data of murky quality, fragmented efforts, not enough hours in the day.

Here are eight ways to make progress quickly, where there’s significant ROI to be found with even a moderate level of investment.

by Andy Myers
by Andy Myers
The metrics you use to evaluate performance may be calculated using arbitrary factors that are based more on historical business practices than on current customer behavior. Using statistical methods to recalibrate your key metrics based on actual customer behavior will result in insights that are more consistent, actionable and representative of your business.
by John Kaminsky
by John Kaminsky
Data can be an incredible source of inspiration and innovation. So why does it so often lead to homogenous, humdrum, sometimes-annoying user experiences?